The Challenge

Hospitality in African football is often limited and inconsistent. VIPs are not properly hosted, and packages fall below international standards. This weakens the tournament image and leaves untapped corporate revenue from High-Net-Worth Individuals.

The NexStep Solution

A turnkey solution offering financing, installation, and operation of LED perimeter boards, giant screens, and digital signage.

World-Class Standards:

Lounges and VIP experiences aligned with CAF/FIFA benchmarks

Integrated Packages:

Corporate & High-Net-Worth packages combining travel, tickets, and culture.

Turnkey Platform:

Complete setup of hospitality lounges and corporate boxes.

Legacy Focus:

Establishing reusable infrastructure standards and trained staff.

Hospitality 360™ Components & ROI

Design & Setup

Creation of world-class spaces: Lounges, private boxes and premium catering partnerships for an unmatched VIP experience.

Product Packaging

Segmentation by tiers (Silver/Gold/Platinum), creation of attractive corporate bundles, and full integration with travel offers.

Sales & Marketing

Targeted B2B outreach, diaspora channel activation, and seamless integration with Ticketing & Yalla GrowthTM systems.

Operations

Operational excellence: Qualified staffing, catering management, seamless guest logistics, and secure VIP transfers.