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LED Impact™
Positioning Statement
Transforming African venues into revenue-generating digital platforms by removing CAPEX barriers and enabling dynamic sponsor visibility.
The Challenge
Static Visibility
African stadiums rely on static billboards, limiting sponsor exposure and engagement.
High CAPEX Barriers
High upfront costs of LED systems discourage necessary infrastructure upgrades.
Operational Inefficiency
Fragmented operations lead to poor sponsor ROI measurement and reporting.
Lost Revenue
Millions in potential sponsorship revenues are lost annually due to outdated tech.
The NexStep Solution
A turnkey solution offering financing, installation, and operation of LED perimeter boards, giant screens, and digital signage.
Turnkey Hardware
Perimeter boards, giant screens & digital fan zone signage.
Lease-to-Own Financing
Flexible 3-5 year models removing upfront investment risks.
Ops & Intelligence
Centralized CMS, live match ops, ROI reporting & Proof of Performance.
LED Impact™ Components & ROI
Financing
Lease-to-own (3-5 years), PPPs, and co-investment with NexStep Fund to remove CAPEX barriers.
Hardware
Installation of LED perimeter boards, giant/cube screens, and digital signage for fan zones.
Operations
Content scheduling, live feeds, fan engagement features, and seamless VAR integration.
Commercial
Structuring sponsorship tiers and implementing shared revenue models with federations.
Reporting
Detailed exposure minutes, media valuation analysis, and performance dashboards for sponsors.
LED Impact™ Differentiation & Pipeline
Strategic Rollout 2026-2030
Revolutionizing African venue monetization through a unique CAPEX-free model and a targeted pan-African expansion strategy focusing on high-impact football hubs.
Zero CAPEX Barrier
First African financing model eliminating CAPEX. Lease-to-own structure unlocks modernization for federations.
Integrated Operations
End-to-end solution combining Hardware + Content Management + ROI Reporting. Not just screens, but a business model.
Pan-African Scalability
Scalable network effect targeting 20+ stadiums by 2030, creating a unified digital inventory for continental sponsors.
Strategic Alignment
Direct alignment with CAF's commercial modernisation goals to increase venue value and broadcast quality.